Outfit of the Day: a navy coat for the autumn

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Last year there was a competition at Superdry’s blogger event in which they asked all bloggers to style themselves using garments from next season’s collections (autumn and winter 2014). I was quite surprised to find out I won that competition as the PR team picked my look as their favourite. Then this year at the brand’s press event, they had invited fashion press/journalists to view the autumn/winter 2015 and take part in a new styling competition. To my complete amazement I won that as well. The lovely PR lady sent me a e-mail congratulating me and said to pick absolutely anything of my choosing from Superdry’s website and she would gift it to me. So I chose this fantabulous coat.

The photo of my outfit was taken by a random passer-by who happened to be an American girl in London. She had moved to the city only a few months ago, to study here. Judging from how good the photo is, I would say she has a natural talent, and it should be nurtured. She blushed when I told her that. I usually pull a meany-cold, bastard facial expression in my photos, so here is a rare hint of a smile!

Below is the look that won the competition, at the Superdry’s press event, Ham Yard Hotel.

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Editor of BoyMeetsFashion.com. I eat, sleep & breathe fashion. Love the arts. Named as the 8th Top Fashion Insider by Daily Telegraph. Featured in TATLER's Bystander (four times). Described as one of London's "most stylish" people by Daily Mail. Named and featured in Evening Standard's "the Capital's Most Influential" article. I have written for The Times, Stylist Magazine, Harrods, Huffington Post, DUNE and Debenhams.

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