FitFlop shoes are no longer hideous – Autumn/Winter 2012 AW12 Collection

I have a confession to make. Until very recently I always regarded FitFlops as nothing more than flip-flops’ ugly cousins. I really truly could not stand the sight of them. They were quite ugly and I know I am far from being the only person to think so. A few days ago I met up with one of their very friendly PR girls for a sneak peek at the collection they will be bringing out in the autumn this year, and to my complete surprise, I actually found myself really liking the look of many of the shoes from the autumn/winter 2012 range. The designs have improved quite significantly and there are more styles to choose from. The colours palettes are also much more pleasing to the eyes.

At long last, you can actually look great in FitFlop shoes while reaping the benefits of getting your leg muscles toned. The shoes shown below will be available later this year.

FITFLOP - AUTUMN & WINTER 2012 AW12 COLLECTION
FITFLOP - AUTUMN & WINTER 2012 AW12 COLLECTION
FITFLOP - AUTUMN & WINTER 2012 AW12 COLLECTION
FITFLOP - AUTUMN & WINTER 2012 AW12 COLLECTION
FITFLOP - AUTUMN & WINTER 2012 AW12 COLLECTION
FITFLOP - AUTUMN & WINTER 2012 AW12 COLLECTION
FITFLOP - AUTUMN & WINTER 2012 AW12 COLLECTION
FITFLOP - AUTUMN & WINTER 2012 AW12 COLLECTION
FITFLOP - AUTUMN & WINTER 2012 AW12 COLLECTION

Editor of BoyMeetsFashion.com. I eat, sleep & breathe fashion. Love the arts. Named as the 8th Top Fashion Insider by Daily Telegraph. Featured in TATLER's Bystander (four times). Described as one of London's "most stylish" people by Daily Mail. Named and featured in Evening Standard's "the Capital's Most Influential" article. I have written for The Times, Stylist Magazine, Harrods, Huffington Post, DUNE and Debenhams.

3 Comments

  • April 6, 2012

    Lizzy

    The award for most improved footwear brand goes to! Can’t say I’m completely won over, but those styles are so much better – the crimson and neutral designs are ones I would actually wear I reckon.

  • April 6, 2012

    Jai'me Jan

    Yes, they have greatly improved in appearance!  I love the dark blue pair with white trims and also the grey lace-ups with the purple trims.   Would wear them in a heart beat. :]

  • April 13, 2012

    the style crusader

    WHAT?! I am shocked. When I lived in Oxford all the girls I worked with used to wear fit flops and I would make fun of them all. freaking. day. long… because they are so hideous. I sort of love the patent sneakers. MASSIVE improvement. xx

You must be logged in to post a comment