Report: London Fashion Week AW11 – Day One!

London Fashion Week AW11 Day 1

Today was mostly about picking up my badge and getting the basics out of the day – familiarising myself around the area and finding out where everything is. It was super fun. I went late in the afternoon but was lucky as I did not have to queue to get my LFW badge and pass. Was lucky to be given a Mulberry Tote bag even though I did not ask for one – a really nice surprise. There were many, many amateur photographers waiting all around the ground outside for well dressed men and women, snapping away at every opportunity. I met some of the designers and at one point spotted a woman who looked SO much like Susie Bubble and it turned out to be her sister, Elizabeth Lau. I was surprised by how they looked SO alike. I tweeted about this and Elizabeth Lau somehow spotted it and said I must go back and see her, which I definitely will and am excited to do. The moment you see her, you know she’s lovely – with big cute smiles. I am also fairly sure I spotted Liberty London Girl sitting by herself in a quiet room unless she has a clone. We both smiled at each other when she saw my snapping a photo of my tote bag. Funnily enough a couple of girls I don’t know spotted me, “Are you Jai’me Jan?” It was a really nice feeling.

London Fashion Week AW11 Day 1

The launch party was good fun – very busy and there was a long queue for the champagne and a couple of great DJs providing some great dance music with heavy bass to listen to. There is also a private area full of computers with WiFi access open only to members of the press which meant I could work there whenever I wanted to, and did. The facilities are outstanding. The London Fashion Week staff are excellent – I did not have one complaint. All my requirements and needs were attended to quickly and efficiently – with a smile.

London Fashion Week AW11 Day 1

London Fashion Week AW11 Day 1

I had a quick look at some of the spectacularly beautiful fashionable pieces by Holly Fulton & Mary Katrantzou and will be reporting back on this later.

Some more photos.

The press only area – with free use of the computers and full internet access. It’s where I did some of my work:

London Fashion Week AW11 Day 1

The Mulberry tote bag:

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A really good scarves installation:

London Fashion Week AW11 Day 1

One of many places to relax:

London Fashion Week AW11 Day 1

Catwalk show space:

London Fashion Week AW11 Day 1

London Fashion Week AW11 Day 1

Editor of BoyMeetsFashion.com. I eat, sleep & breathe fashion. Love the arts. Named as the 8th Top Fashion Insider by Daily Telegraph. Featured in TATLER's Bystander (four times). Described as one of London's "most stylish" people by Daily Mail. Named and featured in Evening Standard's "the Capital's Most Influential" article. I have written for The Times, Stylist Magazine, Harrods, Huffington Post, DUNE and Debenhams.

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