LOUIS VUITTON Autumn/Winter AW12 Press Day 2012

One of my dreams came true many days ago when Louis Vuitton came knocking on my door and invited me over to their Press Day. It was such a tremendous honour to attend. I have loved the brand for some considerable time and still remember blogging about the very first day the New Bond Street Maison opened. Since that time I have written many blog posts about its products and incredible window displays, and now this. I am deeply grateful to the lovely Anna who works there – she stayed with me all the time and kept me company.

The theme for the autumn and winter 2012 collection is a train journey. A ride from the countryside to life in the big city. The passengers are met by immaculately dressed baggage handlers, hired by the Louis Vuitton train station company, and with that the stage is set. We all know LV make handbags and luggage so it all fits in with training travelling theme. There are hat boxes, vanity cases, weekend bags and petites valises in the collection. Bags, shoes and clothes are filled with sparkles and the jewelled brooch is really quite a beauty! There is emphasis on simplicity against pattern and texture. Marc Jacobs said he wanted it to be historic and looked back to the romantic past of the 1960s or 70s. Looking at the collection, I think he has achieved what he set out to do – the outfits and accessories certainly are, as you would expect, traditional and romantic.

LOUIS VUITTON AW12 Autumn/Winter Press Day 2012
LOUIS VUITTON AW12 Autumn/Winter Press Day 2012
LOUIS VUITTON AW12 Autumn/Winter Press Day 2012
LOUIS VUITTON AW12 Autumn/Winter Press Day 2012
LOUIS VUITTON AW12 Autumn/Winter Press Day 2012
LOUIS VUITTON AW12 Autumn/Winter Press Day 2012
LOUIS VUITTON AW12 Autumn/Winter Press Day 2012
LOUIS VUITTON AW12 Autumn/Winter Press Day 2012
LOUIS VUITTON AW12 Autumn/Winter Press Day 2012
LOUIS VUITTON AW12 Autumn/Winter Press Day 2012

And now watch the slideshow to see all the rest of the photos I took from the Press day. Enjoy!

Editor of BoyMeetsFashion.com. I eat, sleep & breathe fashion. Love the arts. Named as the 8th Top Fashion Insider by Daily Telegraph. Featured in TATLER's Bystander (four times). Described as one of London's "most stylish" people by Daily Mail. Named and featured in Evening Standard's "the Capital's Most Influential" article. I have written for The Times, Stylist Magazine, Harrods, Huffington Post, DUNE and Debenhams.

8 Comments

  • April 13, 2012

    the style crusader

    Oh my freaking gosh. I wish I could have been there for this! The round glasses are FREAKING AMAZING. I would have loved to see this Louis Vuitton collection in person. Not such a big fan of the sparkly bags but I love the shoes in the 4th photo! Swoon! The toe shape is awesome. xx

  • April 22, 2012

    Adela (Miss Pink)

    Jamie, I’m sure you know this, but you do take amazing photos! Adela x

  • April 28, 2012

    life/style/flash.

    Of all the press days in all the world I’d love a good peek around the Louis Vuitton event!

    Becky at life/style/flash. blog x

  • June 8, 2012

    Dreamy Sapna

    OMG! These pictures are really good. You probably know this :) x

  • June 8, 2012

    Jai'me Jan

    *laughs* I have no idea who you are! :]  And thank you! :]

  • June 8, 2012

    Jai'me Jan

    It is really quite an experience! :]

  • June 8, 2012

    Jai'me Jan

    Aww, thank you Adela!! *hugs*  I love sharing the photos with everyone! :]

  • June 8, 2012

    Jai'me Jan

    I really love those round glasses as well – even if they are made for women.  Could not resist trying them on!

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