MICHIKO KOSHINO SS13 London launch party

A friend of mine, David Roberts works as a stylist for Japanese designer Michiko Koshino. Both he and Michiko wanted me to attend the launch party which took place last Sunday near Queens Park. I was delighted to be going there to support him.

It was a fantastic party which took place inside an incredible two-floor studio where sushi, champagne & wine were served to an intimate crowd. I could not stop admiring the venue. I loved the fact that it was a fully working studio where the garments are made. You could see fabrics, sewing machines all around. On the second floor you could see the floor below where most of the crowd gathered to mingle and drink late into the night. It is such a beautiful space.

SLIDESHOW AND GALLERY BELOW:

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I love the minimalist look of her shirts. She kept the colours very simple and focussed on the cuts and interesting shapes to make them stand out. Michiko herself treated me like a VIP all throughout the evening, ensuring I was having a good time and even gifted me a pair of her designer jeans which I can honestly say are the most comfortable jeans I have ever worn. They are incredibly elastic and what I love so much is that even though the jeans cling onto the skin of your legs, forming a second skin, they are so easy to take off your body.

At the moment she is not selling in the UK but has plans to launch early next year. I cannot wait to see her collection on the shelves!

Editor of BoyMeetsFashion.com. I eat, sleep & breathe fashion. Love the arts. Named as the 8th Top Fashion Insider by Daily Telegraph. Featured in TATLER's Bystander (four times). Described as one of London's "most stylish" people by Daily Mail. Named and featured in Evening Standard's "the Capital's Most Influential" article. I have written for The Times, Stylist Magazine, Harrods, Huffington Post, DUNE and Debenhams.

3 Comments

  • September 10, 2012

    Anastasia & Duck

    I’ve heard of her brand before but never actually seen the clothes! Now that you say she isn’t stocked in the UK yet that makes total sense…

  • September 12, 2012

    Jai'me Jan

    A few of my older readers seem to know her really well. Michiko was quite well known during the 80s, so she has been around for quite some time – just not so much in UK.

  • June 11, 2013

    Giovanna

    She is very popular in Japan……together with her two sisters Hiroko and Junko. The TV series (Carnation) on air in March on Japanese national TV about her mother’s life contributed to the relaunch of the “Koshino” brand.

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