The Big Yellow Shop at Selfridges: a shop full of Pantone 109 goodies

Located down in the basement floor, this little shop is a haven for fans of Selfridges. It is so bright in yellow you cannot possibly miss it. The shop is full of products coloured in Selfridges’ famous yellow Pantone 109 shade, and you can choose from a wide selection of goods including: bags, wellies, phones, chocolates, whistles, radios, umbrellas, travel card holder, baggage tags and cups. You can even buy Ray Ban sunglasses and bicycles by Brompton in the Pantone 109!

I love this little place!

WATCH THE SLIDESHOW BELOW TO SEE MORE PHOTOS FROM THE EVENT:

JAI'ME

Editor of BoyMeetsFashion.com. I eat, sleep & breathe fashion. Love the arts. Named as the 8th Top Fashion Insider by Daily Telegraph. Featured in TATLER's Bystander (four times). Described as one of London's "most stylish" people by Daily Mail. Named and featured in Evening Standard's "the Capital's Most Influential" article. I have written for The Times, Stylist Magazine, Harrods, Huffington Post, DUNE and Debenhams.

6 Comments

May 30, 2012
Iram Imtiaz

I’m not a huge fan of yellow but this looks well awesome!

Almost like a little yellow heaven :P
xo
June 1, 2012
Anastasia & Duck

Such a good idea for summer!
June 2, 2012
Jai'me Jan

A fantastic idea, and I really want those Ray Bans!
June 2, 2012
Jai'me Jan

I looooove yellow, especially Selfridges’ yellow! :]
June 2, 2012
Anastasia & Duck

Ummm it’s all about the yellow bird with the tophat!
June 4, 2012
Sarah Betty

This is a brilliant idea of Selfridges and all that yellow is very cheerful for summer!

Sarah Betty xxhttp://sarahbetty.co.uk