The brilliant mirrored window display at TOPSHOP on Oxford Circus

I really like the current display at the store right now and tweeted a photo via Twitter about 2 weeks ago. I took some photos recently to give you some clearer and closer shots of the window in case you have not managed to see it in person. It is very cleverly done. The mannequins are all laid flat down on the ground, in a lie-down position and there are mirrors just above them, set at an angle and reflecting the entire body of each mannequin towards you as you stand by the window.

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

As you can below, they are not your usual mirrors as they give off distorted effects. Some mannequins have big torsos, some have a tiny ones with tiny arms. Some have small heads while others have big ones.

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Window dressing: TOPSHOP, Oxford Circus (Sept 2011)

Do you like it?

Editor of BoyMeetsFashion.com. I eat, sleep & breathe fashion. Love the arts. Named as the 8th Top Fashion Insider by Daily Telegraph. Featured in TATLER's Bystander (four times). Described as one of London's "most stylish" people by Daily Mail. Named and featured in Evening Standard's "the Capital's Most Influential" article. I have written for The Times, Stylist Magazine, Harrods, Huffington Post, DUNE and Debenhams.

12 Comments

  • October 8, 2011

    Mspurplemakeup

    Ohh I haven’t seen it yet. It looks quite creative.
    I’m loving all the A/W trends but I’m not looking forward to the cold :$
    I actually have to say..I love the make-up on the mannequins!

  • October 8, 2011

    sahara_desert88

    Wow that looks amazing! Really creative and I love the way the mirrors distort the images of the mannequins. The clothes look amazing too!

  • October 9, 2011

    massimiliano meoni

  • October 10, 2011

    Alis Lovestretch.co.uk

    Amazing! Innovative, creative, unusual, interesting – great thinking here. :)

  • October 10, 2011

    LaraLainThatsMyName

    I’ve said it before and I’ll say it again, you take thheeeeeeeeee BEST pics! Love these! x

  • October 11, 2011

    Jai'me Jan

    I am EXACTLY the same!  I love the autumn/winter collection because the clothes and accessories just look so much better.  I am a huge fan of knitwear, winter coats and scarves but I just hate the cold!

  • October 11, 2011

    Jai'me Jan

    I love the distortions too as it is just interesting to look at! :]

  • October 11, 2011

    Jai'me Jan

    Agreed!  I mentioned to someone that whoever came up with this concept was thinking outside the box.  I love people who can come up with different ways to showcase the products!

  • October 11, 2011

    Jai'me Jan

    Awww, thanks Lara!  It means a lot coming from you!  Made me smile! :]

  • October 11, 2011

    Lubna Keawpanna

    Amazing window display! Love it, thanks for sharing. Even better photos ;) x

  • October 11, 2011

    Gaëlle

    Oh my god, they actually look scary, like dead people…

  • October 13, 2011

    Zamri

    Wow! That’s absolutely brilliant! Can’t really believe it’s actually mirror? Btw, I’m soooo missing Topshop/Topman @ Oxford Circus…. my used-to-be fav store tht i always went ‘snooping’ :)

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