Photos: Selfridges’s Christmas 2011 shop on launch day!

I know many people feel it’s too early to be selling Christmas products but last year the Christmas section opened on 2nd August and worked out rather successfully in their favour – selling over 2,000 baubles in its first 7 days alone. Yesterday the department store opened its Christmas section for this year but did anyone actually come and buy products? Believe it or not, customers were there buying goods and there were even Britons who had travelled from outside London just to be here on launch day! I went down at 9.30pm so it would be quieter – enabling me to get some good clear photo shots. I love what they have on sale this year. Enjoy the photos!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Selfridges opens its Christmas section - launch day!

Editor of BoyMeetsFashion.com. I eat, sleep & breathe fashion. Love the arts. Named as the 8th Top Fashion Insider by Daily Telegraph. Featured in TATLER's Bystander (four times). Described as one of London's "most stylish" people by Daily Mail. Named and featured in Evening Standard's "the Capital's Most Influential" article. I have written for The Times, Stylist Magazine, Harrods, Huffington Post, DUNE and Debenhams.

3 Comments

  • July 30, 2011

    Makeupsavvy

    Such lovely pictures and it all looks so quite… but that is going at 9:30 I’m guessing!

    Love the little owls and the deers with fluffy necks the most.

    Fee x

  • July 30, 2011

    Jai'me Jan

    Really, it doesn’t get very busy down there because it’s on the basement floor.  It will be busier during the day but still spacious enough to move around comfortably. :]  I love the reindeers with the fluffy necks too!  It makes them look luxurious!

  • August 1, 2011

    Daniel

    your photos are great i just looked at your other ones and they are stunning , some say its to early some say we love it, i am in the buying side for our company and christmas is special. Keep up the good work. ;0)

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