BJORN BORG pop-up Valentine’s store at Westfield, Stratford

SLIDESHOW AND GALLERY:

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Bjorn Borg, in association with John Lewis opened up a special pop-up store inside Westfield, Stratford over last weekend. I went down to the VIP launch which included a champagne reception and number of performances from professional dancers wearing swimwear, the Love all Lace collection and men’s and women’s underwear from the new spring and summer collection. Female shoppers were in for quite a treat when a number of well built male models were at hand to assist them.

JAI'ME

Editor of BoyMeetsFashion.com. I eat, sleep & breathe fashion. Love the arts. Named as the 8th Top Fashion Insider by Daily Telegraph. Featured in TATLER's Bystander (four times). Described as one of London's "most stylish" people by Daily Mail. Named and featured in Evening Standard's "the Capital's Most Influential" article. I have written for The Times, Stylist Magazine, Harrods, Huffington Post, DUNE and Debenhams.