Burberry launches brand new fragrance My Burberry – see the campaign photos & video

These are campaign photos shot by Burberry for its brand new fragrance, My Burberry. When I read about it and saw the photos, I simply had to share them with my readers because this is something special. Two of my favourite models working together for one of my very favourite brands – a dream duo! I love how beautifully emotional bond between the two ladies have been captured to perfection on camera.

The fragrance was made with perfumer Francis Kurkdjian, in tribute to Burberry’s signature trench coat – as shown in the campaign photos shot by Peruvian fashion photographer Mario Testino. The scene is described as a contemporary grand floral that captures the fragrance of a London garden after the rain.

“The Burberry trench coat is such a classic – I have so many in my wardrobe now, and I always find it the perfect piece to throw on; whether I’m dressing up or down. I also love the idea that I can hand it down to my daughter, and our generations after that; it has this timelessness to it that I am very drawn to,” Moss continued. “I love the fact that it’s been worn by everyone from rock stars like Mick Jagger and Marianne Faithfull to artists like Lucian Freud and even royalty, and it still looks incredible on everyone.” (Vogue Magazine)

My Burberry is available at Burberry.com and instore. If you order online, Burberry is also offering complimentary monogramming so you can personalise your own bottle with your initials! Add a personal touch. Here is what mine would look like:

MY-BURBERRY-24

You can watch the campaign video below:

Editor of BoyMeetsFashion.com. I eat, sleep & breathe fashion. Love the arts. Named as the 8th Top Fashion Insider by Daily Telegraph. Featured in TATLER's Bystander (four times). Described as one of London's "most stylish" people by Daily Mail. Named and featured in Evening Standard's "the Capital's Most Influential" article. I have written for The Times, Stylist Magazine, Harrods, Huffington Post, DUNE and Debenhams.