Peter Werth’s very first store opens, and is full of surprises

I made my way down to the launch party of the new store, which is found on No. 3 Earlham Street in Seven Dials near Covent Garden, and is the very first standalone store for the British menswear brand Peter Werth. The party was fully packed (the photos above were taken after it ended) and we were treated to Bourbon and Vodka sours, Fentimans Curiosity Cola as well as beers and wine. There was a live DJ to keep the atmosphere playful while we chatted away and browsed through current collection on sale.

I fell in love with the fur coat, and was excited to see they sell a range of smartly tailored jackets in bright colours. The styles, and variety of shoes on offer are most impressive – all very beautifully designed for the discerning gentleman. The 800sq ft shop also sells a wide range of accessories including bags, scarves, watches and even grooming products by Baxter of California. I have to confess that visiting the place really opened up my eyes and filled me with excitement. I do love classic clothes but also I love a little bit of a twist – something I think Peter Werth has done remarkably well, particularly with its Nutters of Savile Row x Peter Werth collaborative collection.