The new look, re-launched H&M store at Oxford Circus










The amazingly spacious men’s fitting room…




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The re-launch of the H&M store on Oxford Circus took place a little over 2 weeks ago, with a brand new look across six floors. During my visit, there were times when I could not quite believe I was standing inside an H&M store. A few sections – for instance the lounge, and shoe lounge made it feel more like I was standing inside a high end luxury store. The floors are more spacious and I remember the time when this branch only had three floors – God knows where they managed to find three extra floors from. It’s not just female shoppers who benefit either as the men’s floor (basement) is simply gigantic. The lounge, on the fourth floor provides a place of relaxation with comfortable padded seats and free wi-fi is also provided throughout the store. My goodness, H&M has really stepped up its game on the high street over the last 2 years.

Editor of BoyMeetsFashion.com. I eat, sleep & breathe fashion. Love the arts. Named as the 8th Top Fashion Insider by Daily Telegraph. Featured in TATLER's Bystander (four times). Described as one of London's "most stylish" people by Daily Mail. Named and featured in Evening Standard's "the Capital's Most Influential" article. I have written for The Times, Stylist Magazine, Harrods, Huffington Post, DUNE and Debenhams.

6 Comments

  • April 3, 2013

    Lauren Aitchison

    Absolutely amazing! Glad H&M is making their stores look designer, to go with all the amazing collaborations they do. x

  • April 3, 2013

    Jai'me Jan

    Me too! Good interiors does make a significance difference to the overall shopping experience for me. H&M has done a fine job re-modelling the Oxford Circus branch! :)

  • April 7, 2013

    Faye

    wowwww. that is the best shop fit I have seen in AGES! I can’t wait to go and have a look!

    http://www.iwishicouldwink.blogspot.co.uk

  • April 8, 2013

    Jai'me Jan

    You definitely must visit the place! :]

  • April 17, 2013

    Paula McClelland

    #clearsthroat… Shoe Lounge? I am so there. It looks like Paris Hilton’s closet – in a good way!

    ♥ Paula Shoe Fiend.
    http://shoe-fiend.blogspot.co.uk/

  • October 17, 2013

    Emma - londonemma.com

    I worked there in 2011. The best time of my life!

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