Uniqlo’s really fun UT pop-up in east London












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In collaboration with VICE Magazine, Uniqlo has opened up a very special concept gallery space at the The Hoxton Gallery in Shoreditch, East London. It is dedicated to promoting its collection of UT 2013 tees. There will be free live band performances and you can apply for tickets via uniqlo.com/uk/ut.

The music weekend will market a limited edition range of t-shirt designs inspired by Madonna, David Bowie, AC/DC, Kiss, Sex Pistols and The Who. There will be art installations from London-based artists Damian Weighill and Dan Freeman.

As part of the event, the brand has launched a brand new app called UT camera which enable users to turn video portraits into animation. Participate and you could win tickets to the Lovebox Festival. All you have to do is tag your UT Camera app photos with #UT_LDN. iPhone and Android users can download it via the app store.

The pop-up will remain open until 27th of April. On Friday 26th April there will be a live recording session with Charlie Boyer and the Voyeurs. On Saturday 27th April there will be a UNIQLO Record Fair at the pop-up where you can browse for your favourite vinyl.

UT Pop-Up! @ The Hoxton Gallery, 9 Kingsland Road, E2 8AA.

Editor of BoyMeetsFashion.com. I eat, sleep & breathe fashion. Love the arts. Named as the 8th Top Fashion Insider by Daily Telegraph. Featured in TATLER's Bystander (four times). Described as one of London's "most stylish" people by Daily Mail. Named and featured in Evening Standard's "the Capital's Most Influential" article. I have written for The Times, Stylist Magazine, Harrods, Huffington Post, DUNE and Debenhams.

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