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River Island is currently running a campaign called Mo Crazy, in support of raising awareness of male cancers, and is donating money from the sales of all of its moustache products. A few days ago, it invited super barber Mr Natty to its Park House store and honoured him with his own pop-up space on the menswear floor. Customers were offered free hair styling, beard grooming and moustache trimming. I was asked to come down for an afternoon of fun and had a brilliant time. Music was provided by Clash magazine and bottles of brew were kindly provided by Jeremiah Weed.
The event was to mark Mr Natty’s range of grooming products which are available to buy from River Island. Products include: clay hair preparation, pomade wax hair preparation and a cold-pressed handmade soap.
